Metrics and key performance indicators (KPIs) are like squares and rectangles: Rectangles are all squares, but not all squares are rectangles. Likewise, while all KPIs are metrics, not all measurements are KPIs. A metric is created by taking data from a live source and monitoring it to track progress toward a business goal. KPIs focus your attention on the things that are most important to the existence of your company. To discover more, visit Grow.com.