Suppose a leading e-commerce platform struggles to understand its diverse customer base's evolving preferences and behaviors. Traditional methods of customer segmentation based on basic demographic information and transaction history are no longer sufficient to meet customer expectations for personalized experiences.
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Organic traffic KPIs, or key performance indicators, are metrics used by marketing teams to measure and track the effectiveness of their content and SEO efforts. They inform content and SEO strategy and can even provide insights into brand awareness for product marketers.
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